Less = More!

Art by Ali Jabbr

Did you have a problem recognizing any of the iconic figures above? even though most of the details were removed they were easy to recognize. This type of art is considered to be Minimalism which describes movements in various forms of art and design, especially visual art, where the work is set out to expose the essence, essentials or identity of a subject through eliminating all non-essential forms, features or concepts

The same concept applies to graphic design, but why would you want to have a minimalist approach to your graphic design?  it’s simple; LESS = MORE. When designing it’s easy to add all the information readily available but sometimes the very best designs are those that strip away all that is unnecessary, all the decoration, and leave us with a simple message that is to the point and easy to remember. One way to make your designs and Business cards stand out is a “less is more” approach like in the samples bellow

A lovely minimal business card design, created by Mihail Mihaylov, a graphic designer and illustrator from Sofia, Bulgaria.

Beautiful, eye catching and simultaneously sparse and restrained,
by designer Jakob Eriksson say a lot.

A well thought out minimalistic business card will not only be more attractive it will be more memorable and get the point across with ease. The next time you need business cards don’t be afraid to go with a minimalistic approach.

Logos & Marketing Materials

Your logo is the heart & soul of your brand, the most important marketing piece. To create a successful logo you need to remember that people are constantly being bombarded with a large number of logos daily. Understanding this concept will help in designing a logo that is memorable. You need a logo & marketing materials that  not only stands out, but one that represents what your company stands for.

In order to make your business more visible, it is important to have your logo created professionally from the start. Don’t be tempted to begin with one logo and  then get a professional one put together at a later date. It will not only lead to confusion but make your company appear unstable. A professional logo and marketing materials will also make your business look Legitimate. If you decide to opt for amateur designs, this will be the image you reflect. A good design especially for business logos and cards, is vitally important for the success of your business it gives the right look and feel to your customers.

Graphic Design & its Importance

Graphic Design is all around us; it drives advertising, attracts us to new brands, and its vitally important for a business. Graphic design is not just the difference between beautiful and boring. It is the difference between customers choosing you and the customer choosing the competitors.

Graphic Design should not be looked at as an expense but rather as an investment.  When a potential customer or client looks for a business, your image is what they first connect with. You need to ensure that the first impression you give them is the right one.

There are a number of benefits to hiring a graphic designer. Attractive graphic design can strengthen your brand. You’ll be able to stand out amongst your competitors. A graphic designer will ensure that you put the right message across. Finally, hiring a professional to deal with this side of the business will give you time and energy needed to run your business.